Hello
I’m an Art Director, Designer, and Motion Designer based in San Francisco↗.
Currently, I'm creating content for the Apple brand store on Amazon↗. Before that, I worked on social campaigns and other interactive content for AT&T and Nissan.
Client → Apple
Art Director, Designer at Critical Mass, 2016–17, 2019–Present
Marcom Interactive
Product marketing, social content, and buy flows. Due to confidentiality, the work can't be shown on my site. Contact me if you wish to know more.
Client → AT&T
Art Director, Designer at Critical Mass, 2018–19
Just OK is Not OK
In 2018, AT&T was prized as being the best wireless network. This consumer-centric campaign reminded people that the things they rely on daily should be the best, never just OK.
Critical Mass was tasked with writing and producing many different executions under the cheeky, Just OK is Not OK campaign umbrella.
More For Your Thing
Everyone has things that matter to them. Passions, interests, things they love. This consumer-centric campaign focused on people and cultural moments to show how AT&T can empower more for their thing with smartphones and unlimited data.
Critical Mass was tasked with writing and producing many different executions under the More For Your Thing campaign umbrella.
Data Drive II
A playable ad for Facebook that allowed users to “ride” the nation’s fastest network. The concept, interaction model, game branding, and assets were created by a small Critical Mass team.
Client → Nissan
Interactive Designer at Critical Mass Agency, 2015–16
Maxima: Press & Hold
A product feature highlighting the release of the 2016 Maxima. The result was an immersive experience told through a simple interaction model.
Die Hard Fan
A digital face-painting app highlighted a sponsorship deal between Nissan and NCAA football.
→ See Full Campaign Project
Meet the Machines
An intense interactive film allowed hardcore fans to explore the launch of Nissan's highly anticipated LM-P1 Challenger race car.
Client → Personal
Concepts, Design, Motion Design, Sound Design
Sound & Visual Loop
Looping animation for my Instagram. I mixed the song on my iPad with an app called iMaschine.
Fictional UI Design & Animation Film
Song: Lichtrouten by Persian Empire.
Song: Lichtrouten by Persian Empire.